Happy anniversary, Marriott Rewards!
Friday, June 20, 2008
Happy anniversary, Marriott Rewards!
Marriott Rewards celebrates its 25th anniversary. The customer loyalty program was also recognized as the best award program by the Freddie Awards, and in my humble opinion rightly so.
High class properties around the globe, including hotels and extended stay suites, a painless online reservation system that doesn't require me to memorize lengthy membership numbers and company rate codes and loyalty to customers—my points never expired even when I didn't stay with them for a while—make Marriott Rewards a great program.
By contrast, Hilton HHonors not only forfeited my points but also canceled my HHonors account, in line with their terms of use, when I failed to accumulate points while the property I had usually stayed at was closed for renovation. (As a gesture of goodwill they did offer extra points for additional stays to compensate for the loss.)
Most customer loyalty programs are free. One notable exception is the Accor Favorite Guest program, which offers reductions on standard rates, reservation priority, gift vouchers and partner advantages like other programs do, “for only 130 euros per year”.
The quality of the customer loyalty programs may not be the most important factor when choosing accommodation, but a good program certainly helps with the decision where to stay.
High class properties around the globe, including hotels and extended stay suites, a painless online reservation system that doesn't require me to memorize lengthy membership numbers and company rate codes and loyalty to customers—my points never expired even when I didn't stay with them for a while—make Marriott Rewards a great program.
By contrast, Hilton HHonors not only forfeited my points but also canceled my HHonors account, in line with their terms of use, when I failed to accumulate points while the property I had usually stayed at was closed for renovation. (As a gesture of goodwill they did offer extra points for additional stays to compensate for the loss.)
Most customer loyalty programs are free. One notable exception is the Accor Favorite Guest program, which offers reductions on standard rates, reservation priority, gift vouchers and partner advantages like other programs do, “for only 130 euros per year”.
The quality of the customer loyalty programs may not be the most important factor when choosing accommodation, but a good program certainly helps with the decision where to stay.