Random thoughts
Wednesday, July 18, 2007
Smart advertising
Samsung deserves credit for smart advertising. Countless times I have spent hours at an airport, desperately crowding around the few power sockets in the wall with a bunch of other folks charging their cell phones, laptops and media players. I even got to the point of bringing warning signs to place around the cable since for some reason the chairs were never closer to the power sockets, and sitting on the floor typing for a while made my wrists hurt.
But now relief is here: I am sitting at JFK airport now, as usual traffic on the SPB was light and I am here way too early, but no more sitting on the floor, looking for power. Throughout the terminal, there are Samsung mobile recharge stations, well-designed poles with power sockets and even a small round table to put the power supplies and other equipment on. No more tripping over wires, no more fierce looks when using power for more than a few minutes ... there is plenty of power now, for everyone. The poles are effective for promoting Samsung products too: The latest Samsung mobile products are featured on the poles, at eye height, not just printed ads but real devices behind a glass cover.
When was the last time you saw advertising that was useful and looked that good?
But now relief is here: I am sitting at JFK airport now, as usual traffic on the SPB was light and I am here way too early, but no more sitting on the floor, looking for power. Throughout the terminal, there are Samsung mobile recharge stations, well-designed poles with power sockets and even a small round table to put the power supplies and other equipment on. No more tripping over wires, no more fierce looks when using power for more than a few minutes ... there is plenty of power now, for everyone. The poles are effective for promoting Samsung products too: The latest Samsung mobile products are featured on the poles, at eye height, not just printed ads but real devices behind a glass cover.
When was the last time you saw advertising that was useful and looked that good?
Labels: advertising, innovation, technology, travel