No wonder that this world blows itself up
Monday, January 21, 2008
No wonder that this world blows itself up
While standing in line at the supermarket today, I overheard a lively discussion between the cashier and a customer who complained about not getting the discount price advertised on the rack.
This supermarket chain runs a fairly elaborate customer loyalty program, with some discounts applying only to members of the program. There used to be some problems in the past with keeping the signs and the computer systems in sync but not this time. There was no technical problem here, just an oversight on the customer's part.
The customer eventually agreed that the discount wasn't applicable, since she was not and did not want to join the customer loyalty program, and decided to return the tomatoes, mumbling something along the lines of "Everything is getting so much more complicated, no wonder that this world blows itself up."
Now I wouldn't consider the customer loyalty program a serious threat to the world, and actually enjoy the benefits offered, although it means knowingly giving up some privacy in exchange for discounts. (I will gladly post my grocery shopping list here too if someone is interested :-))
Scanner cash registers and storing membership information electronically on the ATM card are certainly vast improvements in usability and convenience over the old manual cash registers (I do remember checking my weekly grocery bill for errors back when I was a student, a rather slow process given the long list of just prices, but it was worth the effort more than once) and collecting discount coupons.
Those of us working in a technology industry should remember though that not everyone will want to or have the ability to adopt new technologies, and those who opt out must not be left behind.
Otherwise, this world will blow itself up ...
This supermarket chain runs a fairly elaborate customer loyalty program, with some discounts applying only to members of the program. There used to be some problems in the past with keeping the signs and the computer systems in sync but not this time. There was no technical problem here, just an oversight on the customer's part.
The customer eventually agreed that the discount wasn't applicable, since she was not and did not want to join the customer loyalty program, and decided to return the tomatoes, mumbling something along the lines of "Everything is getting so much more complicated, no wonder that this world blows itself up."
Now I wouldn't consider the customer loyalty program a serious threat to the world, and actually enjoy the benefits offered, although it means knowingly giving up some privacy in exchange for discounts. (I will gladly post my grocery shopping list here too if someone is interested :-))
Scanner cash registers and storing membership information electronically on the ATM card are certainly vast improvements in usability and convenience over the old manual cash registers (I do remember checking my weekly grocery bill for errors back when I was a student, a rather slow process given the long list of just prices, but it was worth the effort more than once) and collecting discount coupons.
Those of us working in a technology industry should remember though that not everyone will want to or have the ability to adopt new technologies, and those who opt out must not be left behind.
Otherwise, this world will blow itself up ...
Labels: technology, usability