Random thoughts
Monday, January 24, 2011
IBM turns 100
This year marks IBM's 100th anniversary. Few companies can say that they have been around that long, especially in high tech industries.
The IBM Centennial Film: 100×100 shows IBM's history of innovation, featuring one hundred people who present the IBM achievement recorded in the year they were born, and bridges into the future with new challenges to build a smarter planet.
Another 30-minute video tells the story behind IBM inventions and innovations.
For more than twenty years I have not just worked for IBM but been a part of IBM. It has been a pleasure, and I certainly look forward to many more to come!
I am an IBMer.
The IBM Centennial Film: 100×100 shows IBM's history of innovation, featuring one hundred people who present the IBM achievement recorded in the year they were born, and bridges into the future with new challenges to build a smarter planet.
Another 30-minute video tells the story behind IBM inventions and innovations.
For more than twenty years I have not just worked for IBM but been a part of IBM. It has been a pleasure, and I certainly look forward to many more to come!
I am an IBMer.
Labels: business, ibm, innovation, technology
Monday, February 23, 2009
Amazon.com: User experience delivering value
While shopping on Amazon the other day, I noticed a subtle yet still noticeable hint that I had bought the very same article already in October 2007.
At first glance, the notice would appear to drive customers away from buying; however Amazon.com has a long-standing reputation for innovation in online commerce and good customer service (although I have been less satisfied with their handling of e-mail correspondence lately) so this didn't come as a complete surprise.
Good user experience design is all about delivering value to the customer, and to the business too:
Links:
At first glance, the notice would appear to drive customers away from buying; however Amazon.com has a long-standing reputation for innovation in online commerce and good customer service (although I have been less satisfied with their handling of e-mail correspondence lately) so this didn't come as a complete surprise.
Good user experience design is all about delivering value to the customer, and to the business too:
- The customer may have bought the product earlier and order another copy as a present, which was actually the case for me.
- Some products, such as blank CDs/DVDs, lend themselves to repetitive orders. Knowing that this is the same product ordered before is reassuring to the customer, which means more business with fewer clicks.
- In the unlikely case that a customer accidentally orders the same product twice, chances are that she would return the product for a refund, incurring shipping and handling cost for the business; therefore not shipping the product in the first place is not only the most customer friendly, but also the most cost effective solution.
Links:
Labels: business, ibm, kudos, technology
Wednesday, December 31, 2008
0101001011101010111
Google search nicely reminded me that digital storage is still all about ones and zeros:
Labels: ibm, technology